Configure if the ads transparency feature is enabled

Policy ID
AdsTransparencyEnabled
Scope
Computer Configuration, User Configuration
Supported on
Microsoft Edge version 100, Windows 7 or later
Source
Microsoft Edge Policy Templates (version 155.0.4283.45)
Category
Microsoft Edge

Description

Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and doesn't impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the 'TrackingPrevention' (Block tracking of users' web-browsing activity) policy. AdsTransparencyEnabled will only have an effect if 'TrackingPrevention' is set to TrackingPreventionBalanced or isn't configured.

If you enable or don't configure this policy, transparency metadata provided by ads are available to the user when the feature is active.

When the feature is enabled, Tracking Prevention enables exceptions for the associated ad providers that have met Microsoft's privacy standards.

If you disable this policy, Tracking Prevention won't adjust its behavior even when transparency metadata is provided by ads.

Registry

ComputerHKEY_LOCAL_MACHINE
  • AdsTransparencyEnabledREG_DWORD
UserHKEY_CURRENT_USER
  • AdsTransparencyEnabledREG_DWORD

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